Meta Platforms, the tech giant behind Facebook, recently launched new smart glasses with Oakley, but the release has stirred mixed reactions. Alongside excitement for the innovative wearable tech, concerns about Meta’s AI privacy practices have raised eyebrows.
A New Step in Wearable Tech
Meta Platforms (NASDAQ: META) teamed up with EssilorLuxottica, a leader in eyewear, to release the Oakley Meta HSTN smart glasses. These glasses mark Meta’s latest push into the wearable technology market, a field some believed was fading. The HSTN glasses, pronounced “how-stun,” move beyond Meta’s earlier Ray-Ban partnerships, offering advanced features for tech-savvy users.
The glasses use Oakley’s PRIZM Lens technology, which adjusts to different weather and light conditions for better visibility. They also boast a longer battery life and an improved camera compared to previous models. Users can choose from various frame colors, including a limited-edition gold lens version priced at $499. The glasses are water-resistant, making them suitable for rain or sweat but not for full submersion.
A key feature is the integration of Meta AI, a digital assistant that lets users record videos, check weather updates, or perform other tasks by voice command. This blend of fashion and function aims to make the glasses a standout in the wearable tech space.
Privacy Concerns with Meta AI
While the glasses have drawn attention, Meta’s AI system has sparked controversy. The “Discover” tab in Meta AI tracks user queries and shares them publicly, raising serious privacy concerns. For example, one user asked about a sensitive personal topic, only to find their query exposed online. Other reported prompts include discussions about medical issues, crimes, and even home addresses.
This has led to a backlash, with many users demanding the removal of the Discover tab. Although Meta briefly paused sharing text prompts, reports suggest the feature has returned, fueling further debate. “People expect their interactions with AI to be private,” said tech analyst Sarah Johnson. “Sharing sensitive queries without clear consent undermines trust.”
Meta’s Stock Takes a Hit
The combination of the smart glasses launch and AI privacy concerns has impacted Meta’s stock. On Friday, June 20, 2025, Meta shares dropped by 1.98% in afternoon trading. Despite the slip, the company’s stock has risen 40.62% over the past year, showing strong growth overall.
Analysts remain optimistic about Meta’s future. According to recent reports, 42 analysts rate META as a Strong Buy, with only three Holds and one Sell. The average price target is $707.16 per share, suggesting a potential 2.59% increase from its current value. “Meta’s innovation in AI and wearables is promising, but they need to address privacy concerns to maintain investor confidence,” said financial expert Mark Thompson.
The Wearable Tech Market
The global wearable tech market is growing rapidly, with smart glasses gaining popularity for their blend of style and technology. Companies like Apple and Google are also exploring this space, but Meta’s partnership with Oakley gives it a unique edge. The HSTN glasses appeal to both tech enthusiasts and fashion-conscious consumers, offering a sleek design with practical features.
However, competition is fierce. “Meta needs to differentiate itself with user-friendly features and robust privacy measures,” said industry analyst Lisa Chen. The privacy concerns surrounding Meta AI could slow its progress if not addressed quickly.
What’s Next for Meta?
Meta’s smart glasses show the company’s commitment to expanding beyond social media into hardware and AI. The Oakley Meta HSTN glasses could attract new customers, but the privacy issues with Meta AI must be resolved to rebuild trust.
Looking ahead, Meta is likely to refine its AI systems and strengthen data protection policies. “Transparency is key,” said privacy advocate Maria Gomez. “Users want control over their data and clear communication from tech companies.”
The company may also expand its wearable tech lineup, potentially introducing more affordable models or new features to compete with rivals. For now, Meta’s challenge is balancing innovation with user trust.
Why It Matters
The launch of the Oakley Meta HSTN glasses highlights the growing role of wearable tech in everyday life. From fitness tracking to hands-free communication, these devices are changing how we interact with technology. However, Meta’s AI privacy issues serve as a reminder that user trust is critical in the tech industry.
As Meta navigates these challenges, its ability to innovate while protecting user data will shape its future. For consumers, the choice is clear: embrace cutting-edge technology, but demand accountability from the companies behind it.